In this episode, the hosts discuss the concept of demand capturing and how it differs from demand generation. They highlight the challenges of capturing demand and the need for a strategy that is not too pushy or salesy. The hosts then introduce exclusive workshops as a middle stage between webinars and demos, explaining the benefits of positioning oneself as an industry expert and generating high-quality leads. They also provide insights into structuring an exclusive workshop and emphasize the importance of follow-up and engagement.
Takeaways
- Demand capturing is the process of finding and capturing the demand of interested prospects who are not yet ready for a demo.
- Exclusive workshops are a valuable strategy for engaging with potential clients, positioning oneself as an industry expert, and generating high-quality leads.
- Structuring an exclusive workshop involves inviting a small group of participants, providing relevant and specific content, and facilitating interactive discussions.
- Follow-up and engagement after the workshop are crucial for converting prospects into customers.
Chapters
00:00 Introduction to Demand Capturing
01:01 Challenges in Demand Capturing
04:12 Structuring an Exclusive Workshop
06:06 Follow-up and Engagement
WATCH: https://youtu.be/z6DzZpeNvr0
READ THE BLOG ARTICLE: https://www.cotide.com/en/blog/exclusive-workshops-mastering-demand-capture
