Dive into the world of experimentation and conversion rate optimization with our latest podcast episode featuring Nils Koppelmann from 3tech!
Discover the essential steps to building a successful experimentation program within your organization and learn how to secure buy-in from stakeholders, establish a clear process, and foster a culture of experimentation.
Nils shares insights on the importance of training, budgeting, and utilizing the right tools for research and A/B testing. Explore the significance of reporting in validating buy-in and maintaining stakeholder engagement.
Discover how 'experimentation maturity' evolves from individual efforts to a company-wide culture, drawing inspiration from industry giants like Amazon and Booking.com. Gain practical tips on monitoring experiments, defining success metrics, and implementing agile sprints for continuous improvement.
Don't miss out on this valuable discussion that delves into the operational aspects of running successful experiments. Plus, learn about detecting errors during experimentation from Lucas Beamer's insightful talk.
Tune in now to unlock the secrets of effective experimentation and elevate your organization's growth strategy!
