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Description

Can you grow your CRO program with behavioral research?

Join us for another insightful episode of the VWO Podcast as we take a deep dive into the world of Conversion Rate Optimization (CRO).

Key moments in this episode include:

(00:00) Introduction

(01:15) Major website optimization challenge

(04:40) How does research increase experimentation success?

(08:15) Why you should merge research with user behavior theory?

(12:35) Classification of CRO Research Methods

(17:20) Example of using heatmaps in CRO

(20:45) Key takeaways from the episode

In this episode, Consumer Psychology Expert, Daniel Gold shares why research forms the backbone of any successful optimization strategy.

He also shares practical tips and insights on how you can use behavioral and attitudinal research methods to fuel measurable business growth.

Say goodbye to guesswork and hello to a data-driven approach that speaks directly to your audience.

By the end of this episode, you'll have a clear understanding of how user behavior insights can be seamlessly integrated with your experiments.

Are you ready to accelerate your CRO program and drive your business to new heights?

Join us for this episode and get ready to optimize your way to success with the expert guidance of Daniel Gold.