Take a deep dive into the world of CXO with Maurice Beerthuyzen. Join us in this episode as he shares the secrets to elevating your Customer Experience Optimization program.
Key topics covered in this episode include:
(00:00) Introduction
(01:00) What is CXO?
(02:18) Why customer intent is important?
(06:35) Importance of experimentation
(07:40) How to ensure CXO success?
(09:25) Journey to building a CXO program
(21:00) Different CXO Cultures
(00:00) Introduction
(23:20) How to add value to your teams?
(31:00) How to manage different teams to ensure CXO success?
(34:35) CRO framework for working on bigger topics
(35:00) Understand the costs of A/B tests
Whether you're a marketing professional, a business leader, or an aspiring entrepreneur, Maurice's expert insights in this episode will provide a roadmap for transforming customer experience and driving sustainable growth.
Tune in now and take the first step toward CXO success!
