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Description

Dive into the world of strategic conversion rate optimization (CRO) with Simon Girardin from Conversion Advocates on this insightful podcast episode.

Learn how to enhance mobile user engagement and drive transactions by optimizing your homepage layout with a 2x2 product display.

Discover the power of UX research tools like exit intent polls to uncover valuable insights into why customers aren't converting, and how to address their concerns effectively.

Simon shares real-life case studies highlighting the importance of qualitative research in understanding customer motivations and overcoming objections.

From product selection to delivery times, learn how to identify and address the key factors impacting site abandonment.

Gain practical tips on categorizing feedback, formulating hypotheses, and implementing strategic changes to boost conversion rates.

This episode provides actionable strategies to improve your website's performance and enhance the customer journey.

Tune in to unlock the secrets of successful conversion optimization and take your online business to new heights.