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You’d probably think that the CEO of Laka, Tobias Taupitz, was a big enthusiast of cycling for being able to pull off a business model innovation that truly cares about its customers. Well, he is not, but the simple yet amazing framework of Laka doesn’t need a cycling enthusiast to understand that their proposition is not too good to be true. They have moved from actuarial risk to payment default of payment risk; They pay out first before sending you the bill – and it also caused them a challenge.

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