Luke Leaman and his team at Muscle Nerds are taking the industry by storm and are certainly adamant on putting the health back into health and fitness.
We skipped the normal background formalities as Luke has told his story a hundred times and we wanted to dive right into the fun stuff to give as much value as we could. We spoke about competition prep, particularly how the team at MN think about setting up a successful diet and coming out from comp without blowing out.
Luke is passionate about athletic performance so we spoke about how to optimise nutrition to ensure you are performing at your best. Crossfit is also an athletic endeavour that has always intrigued me so I asked Luke his thoughts on the sport and how it could be done better.
Here's a sort of official bio from the Muscle Nerds website:
Disgruntled with the industry and the lack of empathy and science, Zoe and I decided to start Muscle Nerds in 2015. In that time we’ve gone from not knowing anything about starting and running a business, to creating a highly successful online training and education platform.
The idea for Muscle Nerds started in 2013, when a colleague of mine started a spoof page on Facebook called, “Muscle Nerd Leaman.” Muscle Nerd, absolute brilliance. I kept that idea in the back of my mind until Zoe made it a reality.
I’m the big picture person in the company, the dreamer. I create concepts and ideas, and Zoe makes it happen. I’ve never been much for the details, so together, along with our staff, we make a complete and conquering machine, like Voltron.
My daily activities include pestering Zoe, auditing and managing our online training, research and development, creating course material, lecturing, networking, deal-making, and staring at the wall waiting for ideas to pop up. I also practice Jiu-Jitsu on Daisy periodically through the day.
You can connect with Luke here and enquire about furthering your education with the Muscle Nerds team (Highly Recommended)
https://www.musclenerds.net/
https://www.instagram.com/musclenerds_health
https://www.instagram.com/musclenerds_clinic
https://www.instagram.com/lukeleaman
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Email: iamabikhan@gmail.com
