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Keywords: Design, Communication, Academic Conference, Technical Communication, Lubbock. SIGDOC’s mission is to advance the state of knowledge, encourage the research, and support the interdisciplinary practice of the design of communication. The ACM Special Interest Group on Design of Communication provides a forum for researchers and practitioners of the design of communication, including information architecture, information design, user assistance, help, and documentation (traditional and user-contributed) as well as technology that supports and enhances communication, including blogs. Join SIGDOC here: https://sigdoc.acm.org/join/types-of-membership/. Visit thebigrhetoricalpodcast.weebly.com and follow @thebigrhet.