From pitch letters and review outlets, to BookTok and Bookstagram, this panel takes on the complex world of modern book marketing. Join industry professionals to discuss the challenges facing today’s first-time authors, and the creative strategies opening up new channels for reaching readers. Audience outreach is ever-changing, so whatever your level of experience, you might learn something new!
Panelists include LAURA KEEFE (a senior director of marketing at Penguin Random House) and NICK FULLER GOOGINS (author of The Great Transition); moderated by NICHOLAS LATIMER (VP & director of publicity, Penguin Random House).
Watch the recording of this virtual program on YouTube here.
