John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) discuss LifeTime Fitness’s transformation and a viral gym that claims to be “the best gym in the f***ing world.”
LifeTime Fitness increases prices (0:50)
LifeTime’s dynamic pricing (3:45)
How gym owners should price their services (9:20)
Why do people pay $300/mo to workout LifeTime (13:15)
LifeTime’s pickleball strategy (17:18)
What gym owners can learn from Lifetime (24:00)
The greatest gym in the f***ing world (27:08)
Fusion Gym’s big opening (31:08)
Fusion Gym’s response (33:30)
Fusion Gym expands to the fitness capital of the world (40:35)
