Sources:
- Mckinsey: ‘True Gen’: Generation Z and its implications for companies
- Anne Helen Petersen: How Millennials Became The Burnout Generation: https://www.buzzfeednews.com/article/annehelenpetersen/millennials-burnout-generation-debt-work
- Mentalhealth.org
- Josh Cohen: The Economist: Mind Turned Into Ash (https://www.1843magazine.com/features/minds-turned-to-ash)
- BBC: Millennial Burnout: This is how it feels (https://www.bbc.co.uk/bbcthree/article/c384d54a-0116-437f-83e8-ddbca65b6c06)
- Yomi Adegoke and Elizabeth Uviebinené: Slay In Your Lane: The Black Girl Bible
- NABS: Building Resilience To Pressure Masterclass (https://nabs.org.uk/events/calendar/?gclid=EAIaIQobChMI8vO7qryJ5AIVhEPTCh27DArmEAAYASAAEgJiVvD_BwE)
- IPSOS Thinks Report: Beyond Binary - The Lives and Choices of Generation Z
- Towner, T., & Lego Munoz, C. (2016). Boomers versus Millennials: Online Media Influence on Media Performance and Candidate Evaluations. Social Sciences, 5(4), 56.
- Spotify Brand Report: DOWNLOAD HERE: https://www.spotifyforbrands.com/en-US/culturenext/
- MarketingWeek: Charlotte Rogers: Why behaviour beats demographics when it comes to segmentation (https://www.marketingweek.com/behaviour-demographics-segmentation/)
