Here’s how to create brand consistency when your market is the entire globe:
Determine your North Star that is ubiquitous across all areas, then determine how much latitude teams receive within the boundaries of those core values.
In this episode, I speak with David Resnick, Chief Commercial Officer at A2X, about tackling customer experience now that the market is global, remote, and asynchronous.
Join us as we discuss:
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for Now Brands Talk in your favorite podcast player.
