Craving real coffee on your long run or mid-mountain hike? In this episode of Fireside Chat, we talk with Alexander Häberlin, co-founder of No Normal Coffee—the bold, trail-ready coffee changing how endurance athletes fuel up. Designed for runners, hikers, cyclists, and outdoor adventurers, No Normal Coffee packs rich, energizing flavor into a recyclable tube you can squeeze on the go.
Born from backcountry frustration and built without a food science background, Alex and his co-founder turned a DIY idea into a product embraced by ultra runners and outdoor lovers worldwide. From a tomato paste prototype to a successful crowdfunding campaign, their journey is one of grit, passion, and creativity—qualities endurance athletes know well.
We dive into sustainability, the mindset of entrepreneurship, and how staying curious, adaptable, and fun-focused drives success—on trails and in life. Whether you’re chasing a PR or seeking a new adventure companion, this episode fuels your mindset as much as your miles.
🎧 Tune in now—your next cup of coffee is waiting for you.
Keep Connected
Run Tri Bike on Instagram: instagram.com/runtrimag
Run Tri Bike on Threads: threads.net/@runtrimag
No Normal Coffee on Instagram: instagram.com/wearenonormal
