In this episode of Fireside Chat, we dive into the world of women’s cycling with Emily Johnson, co-owner of The Bike Shop in Willington, Connecticut. Emily’s journey from behavior consultant to bike shop owner is one of purpose, and community building. After becoming a mother, she turned to cycling for mental health and balance—eventually transforming her passion into a mission to empower women in a traditionally male-dominated sport.
From growing participation since 2009 to pandemic-fueled community growth, Emily shares powerful insight into the challenges women face—like equipment mismatches, lack of representation, and intimidation in bike shops. She’s changing the game through women-focused clinics, inclusive bike fittings, and supportive spaces that encourage learning and confidence.
This conversation explores cycling industry trends, the shift toward unisex bike frames, and the rising popularity of gravel and mountain biking. Emily also highlights the importance of self-care, safety advocacy, and modeling movement for the next generation.
New to cycling? Looking to connect with a more inclusive riding community? This episode delivers inspiration, practical tips, and a fresh perspective.
🎧 Tune in to hear how cycling can be a path to strength, self-trust, and community.
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