On this podcast, Brad Hairston talks with John Rossman, Digital and Innovation Advisor and Author, who explains how and why company leaders need to take a closer look at their most significant strategic initiatives.
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Here’s what we talked with John about:
* The definition of “big bet initiative”
* The success rate of big bet initiatives
* Key reasons big bet initiatives fail and a recommended approach to turning the tide
* The value of “proof points”
* A radical way to change the reporting on big bet initiatives
* A real-life example of pressure testing a big bet initiative
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