In this Titan Talks episode, Jonathan Stern sits down with Matt Hitchcock, owner of The Grass Guys, a landscaping company in Evansville, Indiana. Matt shares how he started the business at 15 with just a push mower and grew it into a successful enterprise, despite returning to corporate work during a drought. In 2019, he took the plunge to go full-time, focusing primarily on high-end residential properties. Matt discusses the challenges of managing the business solo, the importance of a strong online presence, and the satisfaction he gets from direct customer feedback. He emphasizes the value of quality over quantity, personalized client relations, and his passion for creating immaculate lawn stripes.
(00:00) - Welcome and Introduction
(01:10) - Matt’s Early Beginnings
(03:20) - Starting the Business at 15
(06:00) - From Side Gig to Full-Time
(08:45) - Full-Time Transition in 2019
(10:30) - Benefits of Being Your Own Boss
(13:15) - Balancing Corporate and Entrepreneurship
(15:40) - State of The Business Today
(17:10) - The Power of a Great Website
(19:00) - Overcoming Winter Challenges
(21:30) - Advice for Aspiring Entrepreneurs
(22:50) - Rapid Fire
