Description

Story about adding something to gas when I should have just changed the oil.

SEO is often treated like an accessory you bolt onto your car. The reality is, it’s more like the wheels.

More specifically, the Axels. They hold the wheels on if done right.

In this episode, I dive into these 5 SEO tactics that not only get a website ranked, but also grow a business.

1. Better user experience - Google’s core updates have had an emphasis on site speed
   
2. Higher conversion rates - when users are feeling better, they act more
   
3. Better data - you should be studying where people are clicking.
   
4. Wider and deeper sales funnel - structure site to target broad terms and narrow terms
   
5. Natural PR - getting great links

Want to learn more? Check out https://www.shawntheseogeek.com for more stuff related to SEO!