This is what excites me creating creative that is extraordinary. Every year advertisers and marketers converge in France to celebrate the best of creativity in brand communication, dicuss topics for the industry and of course network. A source of inspiration to see the best of the best being celebrated the disruptors that make emotive things. Today we dive into the essence of the Festival, how brands and disruptive agencies are showing up. Stay restless. Aim higher. Push forward.
Last year this also sparked my love for a compelling documentary that I encourage all of you to watch Kill your Darlings (https://youtu.be/voZManMHUpA) - where I found agencies that are shaking up the industry and creating Mischief and Mojo Supermarket.
Creativity in the Making 2023 Cannes Lions https://youtu.be/MUaaHrfDwd8