I struggled with this for a while- creating a north star for the creative team toying with if we needed one that was specific to our studio- but after a few years I decided that it was as long over due and as it fit within the companies holistic goals and the needs of my clients I needed to carve out a path. And so began the quest to define something that the team could work towards. This notion of creating memorable and immersive experiences- and how we were going to manifest and create within our disciplines and offerings.
