Summary
In this conversation, Tanner Mullen shares his journey as the founder of a residential painting business and emphasizes the importance of understanding the customer journey for business growth. He discusses the significance of intrinsic motivations behind customer decisions, the need to compete on value rather than price, and how automation can enhance the customer experience. Tanner also highlights the necessity of adapting to market changes, leveraging technology, and nurturing leads through effective communication and follow-up strategies. His insights aim to help business owners create a superior buying experience that fosters customer loyalty and drives success.
