It's important to understand who you are selling to. Equally important is to understand who you do not sell to. Dan shares his experience and advice of developing buyer personas for your retail store to really make your sales grow.
This is Retail Revelations with Dan Holman - host of the Wealthy Retailer Podcast series. This topic comes from the weekly series where Dan focuses on items of importance for the independent retailer.
Thanks for joining us on this Retail Revelation with Dan Holman - host of the Wealthy Retailer. Watch for the full Wealthy Retailer podcast each week where Dan dives into the headlines of the week that are important to the Independent retailer.
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