On this episode of Marketeers Clubhouse, we welcome Johnnie as our guest. Johnnie is the Director of Brand Experience at Fisher Paykel and a seasoned professional in the field of retail and growth marketing, with experience leading teams and working in B2B marketing across a variety of industries. During the episode, Johnnie shares her insights on consumer logic and the importance of optimizing communication to persuade and convince consumers. She also discusses her approach to leadership and the strategies she has used to bring new products to market and drive revenue for her clients. Listeners won't want to miss this opportunity to learn from Johnnie's wealth of experience and expertise in retail and growth marketing. Tune in to hear her valuable insights and advice.