Rocky Mountain Bikes just got a second life — and we’ve got the inside scoop. We sat down with Wade Simmons, freeride godfather and walking piece of MTB history, and Pat St-Denis, the fast-talking sales ninja who just bought Rocky Mountain (yes, the actual company).
🎙️ In this episode:
Wade spills on the wild history of Rocky, the slow death, and the resurrection
Pat explains how he went from repping Oakley to owning a bike brand with 45 years of baggage
We talk e-bike mistakes, brand heartbeats, and why mountain biking needs a f**king soul
Plus: bad management, good doormats, and emotional damage (healed through stoke)
🔥 It’s raw. It’s funny. It’s Canadian as hell. And it might just be the comeback story mountain biking didn’t know it needed.
If you love bikes, brands, or just a good reinvention story — this one hits.
#RockyMountainBikes #WadeSimmons #FreerideMTB #PatStDenis #MarketeersClubhouse #CanadianMTB #MTBPodcast #BikeIndustryRealTalk #BikesAreFun #MTBReboot
