Black Friday has just gone by and I’m sure many of picked up some nice new plugins. It’s a time of year that seems to be especially hyped up in the audio industry - we’re bombarded with sales emails and ads from plugin companies trying to make us feel some sort of FOMO if we don’t buy what they’re selling. If you've listened before, you'll know I like to keep my plugin library lean, but this year I've actually made some additions, so I thought I'd share the questions I ask myself before every plugin purchase to make sure it's a good move both for business and creatively! I talk about:
- Staying on top the curve with new technology
- Breaking a "stale" period and sparking new creativity
- The importance of demoing plugins (most people don't do this properly)
Marsden Mastering - https://marsdenmastering.com/
