In this episode, hosts Asher Mathew and Kelly Sarabyn engage with Serrah Linares, Senior Vice President of Growth Innovation at Optum, in a compelling discussion on the future of healthcare partnerships. This episode unpacks how technology, APIs, and strategic alliances are reshaping healthcare delivery and innovation.
Chapters
5:02 - Healthcare tech: EMRs, APIs, and data exchange
10:57 - Industry evolution: Adoption of technology in healthcare
17:50 - Partnerships and interoperability in healthcare
24:41 - AI and verticalized solutions in healthcare
30:36 - Organizational structure and partnerships at UnitedHealthcare
36:57 - Stakeholder alignment and making the business case
42:25 - Challenges of partnering in the healthcare industry
Key Takeaways
1. Optum's Technological Edge: Optum builds and commercializes technology to fill gaps in healthcare, enhancing member engagement and service delivery.
2. Interoperability and Innovation: The healthcare sector is gradually embracing digital transformation, driven by federal policies and the need for collaboration.
3. API Marketplace as a Catalyst: Optum's API marketplace supports startups, fostering innovation in telehealth and virtual care.
4. Data Protection vs. Sharing: Balancing data protection with the need for information sharing is crucial for improving healthcare outcomes.
5. Strategic Stakeholder Engagement: Effective partnership initiatives require a compelling business case and alignment with company goals.
