Sarah Hurwitz shared the key truths of really good writing The first is writing that sounds like a human being would actually say it. You have NEVER turned to a friend and said, “hey, do you want to leverage our platform to catalyze a zoom call tonight?” or turn to a family member and say, “I just think hardworking American family values are the heart of our country”. That’s not how people talk. She underscored that if you wouldn’t say something to one person, don’t say it to many people. It actually doesn’t get better.