At this week’s Round Table,Hannah, Heba, and Maya spoke with Becky Wang, the CEO and CoFounder of Rabble.io, a social discovery platform for people to find purpose-driven events and actions that bring life back to communities and neighborhoods. For brand partners, they provide a way to sponsor and support people-focused sustainability programs led by the organizers of these live events in order to foster community building. Rabble is technology that operates at the intersection of social media and live events.
Before creating this platform, Becky built the growth and sales functions for several seed & Series A companies; led transformation projects at Crossbeat New York, a digital design consultancy; and served as Head of Data Strategy at Droga5 and Senior Vice President & Global Head of Insights & Analytics at Saatchi & Saatchi. She is the author of Creativity & Data Marketing and has been featured at SXSW, the Financial Times, CBS, Co.Create/Fast Company on the future of media and impact of BigTech on culture & politics. Becky is also a proud Board Member of NALANDA, a Buddhist LGBTQIA+ organization supporting incarcerated queer youth.
In our conversation, Becky talked us through what Rabble is as well as what drove her to start Rabble. We discussed food security at length as it’s been the focus of Rabble’s first activations and is a powerful way to bring together conservationists, justice advocates, and climate activists. We also engaged in fascinating exploration of what matters to various audiences in terms of perks, rewards, and incentives. Thank you for listening!
