Pat Joseph emphasized that getting community groups involved was key to marketing the Census in a way that never could have happened at the city level. They represented a lot of those historically underrepresented community groups and reached out to them in a more personal way. The winning forum was multiple languages, leveraging grants team, and casting—actively
looking for representatives from the communities that really needed to be counted. And (surprise!) they found them. The Census team leveraged all the connections they’d made in communities, and the diversity in their office, which led to their communications team casting people who represented a wide range of New Yorkers for a refreshing change
