Cyrus McGoldrick talks about the importance of knowing who you are and who your community is in building a successful campaign. The word community is too often used cavalierly as an ideal or an imagined backdrop to the work we are doing. We talk about cities as a community but that doesn’t really exist. New York City, as an example, is a collection of villages. Can 12 million people share a community? Not really. Even one neighborhood of Brooklyn or the Bronx isn’t necessarily one community in a real way. When Cyrus thinks about building campaigns, he tries to focus small, on the things that are immediately around him and the people he’s in community with.
