Your products and services include so much more than just features and benefits. To engage your audience, it’s about what feelings you invoke or mitigate when your message goes out into the world.
The #1 emotion people are trying to mitigate is FEAR. Becoming familiar with the different kinds of fear helps you to better understand your target audience and hence the marketing you create. And who knows… you may even learn something new about yourself!
LINKS!!
Rebel Girl Marketing Facebook Page
Rebel Girl Marketing LinkedIn Page
Website
Buy the Book!
