There is a distinct difference between your target audience and your ideal customer. Your customer has specific characteristics and known qualities while your target audience is simply where your ideal customer hangs out… or where they see and digest information.
Knowing the difference is the difference between having a marketing strategy versus committing random acts so marketing.
Oh, and I forgot to mention… there are 3 types of audiences you need to market to. Wanna know who they are? Take a listen to this episode!
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