In challenging economic times, most organizations tighten their spend and focus the aperture of their investments on the greatest return on investments. RevOps investments are critical in optimizing the organization's go-to-market strategy. But at what cost? And how can every CRO, CMO, and CEO zero base everything, including how they think about and implement cost savings in their RevOps initiatives?
From total spend to comparative spend based on the company's size and stage of maturity to seat utilization and tech stack purpose, key areas of every RevOps could benefit from a healthy discussion. Our research and RevOps X-Ray analysis show that significant functional overlap exists in many RevOps tech stacks, percentages of use are lower than expected, and various departments duplicate processes and tools.
Furthermore, longtail impacts (vs. ad-hoc functional needs), over-engineered integrations, data silos (the result of under-engineered integration misses), and qualitative and quantitative discussions are critical in every ROI consideration.
Join Nour Group partners Jenn Cordz and David Nour as they discuss the final episode in the mini-series Strategic Value of RevOps: Spend & ROI. Today, Tuesday, 4 April, at Noon ET on Nour Group's LinkedIn, Facebook, YouTube, and Twitter accounts.
