Predictive analytics uses current and historical data to forecast activities, behaviors, trends, and intent. It involves applying statistical analysis techniques, data queries, and AI/ML algorithms to data sets to create predictive models with a numerical value or a score on the likelihood of a particular action or an upcoming event.
When done ethically and in the proper, value-based context, this approach could dramatically amplify business relationships' planning, execution, and impact.
Join Nour Group Partners Jenn Cordz and David Nour for this episode of Intelligent Growth LIVE as they discuss Your Predictive Analytics & Relationship Intelligence from David Nour's new book, Relationship Economics 3rd edition (Wiley, 2023)!
