A fundamental difference exists between an entire market you can market, sell, and service, and those relationships are highly relevant to the appropriate need, willingness, and ability to pay for your product, service, or solution.
Total Addressable Market (TAM) and Total Relevant Market, also known as Serviceable Available Market (SAM), are two distinct concepts used in business planning, particularly for estimating market potential. Total Addressable Market (TAM) represents the total revenue opportunity available for a product or service, assuming 100% market share. It is the broadest possible view of the market without considering constraints such as geographic reach, competitive landscape, or regulatory environment.
Serviceable Available Market (SAM), or Total Relevant Market, is the portion of the TAM that you can actually reach or target with your products or services. It's a more focused and practical view of the market, taking into account factors like geographic constraints, demographic targeting, and distribution channels.
Join Nour Group partners Jenn Cordz and David Nour for the next episode of Intelligent Growth as they share insights into the fundamental differences between an organization's Total Addressable and Relevant Markets. This livestream will broadcast today at Noon ET on Nour Group's LinkedIn, Facebook, YouTube, and Twitter Accounts. Join us in the Nour Forum for a presentation copy and additional resources - NourGroup.com/Forum.
