We recently received a flyer by mail for a new business opening in our hometown. In big block letters, it asks, "Are you awesome?"
The implication is that we're awesome because we only hire awesome people.
That's a lofty standard. One that we admire. But...
If you're place of business isn't awesome, then you've created a massive gap between perception and reality.
That's the topic for discussion on this episode of the 2120 podcast.
