This episode is a treasure trove of insights on maximizing your referrals and understanding client satisfaction.
I delve into the significance of defining who your client is and who you work best with. We journey through the need to focus on the largest market initially and identifying the kind of people you wish to work with. I stress the importance of asking for referrals and playing the numbers game to build a referral base.
We explore the surprising truth that simply doing a good job doesn't guarantee a referral, and it's crucial to actively seek out referrals. I share my personal experiences and lessons, reinforcing that in business, especially sales, you should be intentional, or else you're consciously heading towards bankruptcy.
Next, we delve into the power of asking the right questions when working with clients and how to approach them for referrals. I explain why it's vital to ensure the client is happy with the work you've done and the importance of asking for feedback. We also discuss how to handle situations when a client is not satisfied and how to prepare for referrals by asking "who else?"
In this episode, I highlight that checking in with clients and asking for the truth is worth much more than avoiding the question and dealing with the fallout. I share my philosophy that the strength of a person's character can be measured by how much truth they can handle.
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