On this episode of From The Basement Up, Michelle and Emily talk with Nicole Snow, Founder & CEO of Darn Good Yarn. A New Jersey native, Nicole attended Clarkson University. She successfully started a business her first year and graduated with a Bachelor of Science degree in Business and Technology Management. Nicole moved on to spend two years serving in the U.S. Air Force. After launching her business, Around the Om, she eventually built Darn Good Yarn with a passion for creating a socially conscious craft and design business.
Darn Good Yarn is an online ethical yarn and clothing store. The idea started with recycled silk yarn, helping their primary goals to employ talented artisans around the globe with a safe employment environment, and save waste materials(which they have currently saved 2 million lbs). What's unique about this business comes from its values: Commitment, Sustainability, and Community.
Today, Nicole shares what it looks like to live by those values and build her business from the ground up. You'll hear insight into the process of turning silk into yarn and tips on starting your own business. Listen now!
Resources:
Darn Good Yarn: Values: https://www.darngoodyarn.com/pages/our-values
Nicole, Founder and CEO: https://www.darngoodyarn.com/blogs/darn-good-team/nicole
Takeaways:
09:00 - 10:37 🛫 How being in the Air Force shaped Nicole to do the work she's doing now
19:38 - 21:59 ♻️ The process of turning unused/wasted silk into yarn
22:24 - 24:00 💡 The Triple Bottom Line Framework
32:17 - 34:55 🎉 The Darn Good Fund
44:35 - 46:26 👏 Encouragement for mothers/domestic figures: You are more prepared to start a business than you think!
53:53 - 55:17 🧩 Words to live by - From Nicole
