I hope the total time on this one doesn’t turn you away because I think it will be a very worth-while listen. Normally I gun for a 1 hour total time. This one in 2 parts gets near 2 hours. I should be clear up front if you are not totally interested in all the jobs and stories of yesteryear of the guests I can respect that. As this one does go long I would highly recommend checking out to part 2. Only if you like hearing a Radio Imaging Power-Player speak extremely open about…everything. Do that then come back for part 1. Or just keep going with this one.
Mike Madrigal is one of the triumvirate at Short Bus Radio. He is also one of those guys that has seemingly held all the big jobs and has taken bigger, vertical steps with every “next move” in his career. That includes gigs in Kansas City, Dallas, San Diego and Los Angeles plus eventually forming the aforementioned Short Bus Radio. Before you listen take a guess how much cash a guy would be offered to image one of the top 10 or so stations in Market 2 circa 1998. That question and more will be answered. I warn you: If you are NOT fond of people who speak candidly about their opinions of the industry, its people and companies, then perhaps this episode is not for you.
Again, just in case my point was lost, I think this ep is definitely worth a listen.