Today's guest is Eli Avarado. He is a 61kg weightlifter and content creator. He is the "Social Media Guy" for Alamo City Crossfit and Brooklyn Lifting Co. We talk about his struggles during college trying to do the 9-5 to now branding his own media company. If you want you can follow on instagram _cr.ea.te_. We also talk about social media influencers in weightlifting and how it has grown over time. Hope you guys enjoy!