In this episode of The Midpoint, Rico joins with Shahank Nigam, an expert in the aviation industry. Shahank founded SimplyFlying, a leading strategy consulting firm for airlines globally, which started as a blog in 2008. Shahank shares his journey and how his passion for aviation led him to start this exciting project. They discuss the evolution of airlines' use of social media for marketing and customer service and the importance of sustainability in this industry and the areas where airlines still require consulting support, despite their increased use of technology. Throughout the episode, Rico and Shahank reminisce about old times and their long-standing friendship. Join us to know more about Shashank, and discover how to fly while taking care of the environment.
