Our agency rainmaker of the week is Susan Baier. Susan Baier is the founder and CEO of research agency Audience Audit Inc., which helps agency owners, authors, speakers, and experts build their reputation and ROI with research. She’s worked in marketing strategy for nearly 40 years in agencies and Fortune 500 organizations.
Susan has provided original custom research for hundreds of business owners and thought leaders, including Jay Baer and Neen James. She has spoken at INBOUND, Content Marketing World, Build a Better Agency Summit and other marketing and agency conferences, and her work has been featured by Forbes.com, HubSpot, Content Marketing Institute, and Marketing Profs, among others.
Here's the link on the AMI website to the 2024 Agency Edge research: https://agencymanagementinstitute.com/agency-tools/agency-edge-research-series/research-2024/
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Episode 25