Tim O'Sullivan is the CEO + Co-founder of Bae Juice.
SHOW NOTES.
- Feeling completely different
- Tim’s new project (dark kitchen)
- Co-owning a dog with Liam Gostencnik
- Putting yourself out there
- The REAL struggles of building a business
- Bae Juice in 2,000 stores across Australia
- Pitching Dan Murphy's
- PR, partners and events
- Problem solver vs problem announcer
- Opportunities from networking
- Having good intentions (work hard/play hard)
- Ramping up production for Bae Juice
- Bae Juice blowing up on TikTok
- Working with 6 agencies at once
- Above the line marketing
- Bringing things in-house
- Building a naughty brand
- Selling a portion of Bae Juice to Untitled Group
- Having a brand and image to protect
- Feeling confident and empowered
- Healthier routines
- Reflecting on wins and seeking validation
- Heaps Normal question
- Parents understanding the intensity of Tim’s work
- Surrounding yourself with likeminded people
- Big picture stuff and trade offs
- Staying in your own lane
- De-risking himself
- Launching a new product in early 2022
- Preparing for a seed raise
- Helping people with brandU
- Mental health of young kids
Recorded at Wellbeing Studios, Torquay VIC.
Hosted on Acast. See acast.com/privacy for more information.
