Listen

Description

David Weaver is a creative thinker, habit hacker, and raconteur. He is the kind of person who can help us to break up routines and provide more perspectives that will be more useful to meet the times, and move through the world with more insight, courage, and wonder. Join us in a journey that people cannot even predict!

A native Iowan, and a 30-plus year advertising and marketing veteran, David has conceived and implemented marketing programs and advertising campaigns that have done more than win gold EFFIEs for effectiveness and a Cannes Gold Lion for creativity, but also differentiated companies in ways that drastically built brands and sales.

Let’s dive into and encourage yourself living with an open mind kicking the door down on possibilities!

[00:01 - 8:18] Opening Segment

• I introduce Dave Weaver 
• • Bio 
• Dave gives a bit of background around his life and work 
• • Growing up in the middle of the Country - Iowa
  • Dave’s decision about studying law.
  • Marketing and advertising career.
  • Dave’s experience living in different cities.
• Tasting other cultures.

• Moving to Vermont.

[08:19 - 20:16] Notion of Collective Imagination

• Dave’s perception about the given of imagination.
• • Tools and techniques to really grow imagination.
  • Things Dave is fighting against.

1. Fear.
2. Creativity is not a toggle.

• The personal training philosophy. 
• • Creativity should be developed like a muscle.
  • 10 weeks engagement program.              

• People begin to live a life in a non-creative and imaginative way.

1. People put them in a box.
2. They put themselves in a box.