In this episode of the ArtGibbs Sports Business podcast we look at why you should always go for it on fourth down in American Football.
Scorecasting
https://www.amazon.com/Scorecasting-Hidden-Influences-Behind-Sports/dp/0307591808
David Romer: Do firms Maximize
https://eml.berkeley.edu/~dromer/papers/PAPER_NFL_JULY05_FORWEB_CORRECTED.pdf
Psychology of Human Misjudgement
https://www.youtube.com/watch?v=pqzcCfUglws
