On this episode of the STICK TALK podcast, the boys sit down with Erik Jasper to discuss everything related to Pine pollen, how Erik created Based supplements, business and marketing strategies, e-commerce tips, and more!
Check out the full episode on YouTube: https://youtu.be/rtHXRPf8BfY
CONNECT WITH ERIK:
Instagram: https://www.instagram.com/erikjasperkier/
Twitter: https://x.com/erikjasperkier?lang=en
Tik Tok: https://www.tiktok.com/@erikjasperkier
ABOUT THE GUEST:
Erik Jasper is a dynamic entrepreneur and the owner of Based, a successful supplement company.
CONNECT WITH THE BOYS
Andre's Twitter: https://bit.ly/43CmRpj
Andre's YouTube channel: https://bit.ly/43JeVTc
Christian: https://bit.ly/3rG7D5b
Christian’s YouTube: https://bit.ly/3OaEhmX
Dan: https://bit.ly/3Oxcted
WORK WITH THE BOYS
Implement our cold email system into your own business: https://bit.ly/3YbkUz5
Time stamps:
00:00 - Intro
00:52 - Erik's e-commerce brand
02:57 - Pine pollen supplements
04:00 - How did Erik discover pine pollen
05:26 - Effects of exogenous supplements on natural testosterone production
06:10 - Erik and bodybuilding
08:05 - Sourcing products
09:20 - Doing manual labor
11:52 - Erik's physical labor within the company
14:35 - Differences between tinctures and pine pollen
16:28 - Use cases for Erik's products
17:00 - Erik's journey in building his business
21:45 - Erik's business scaling rapidly
24:00 - Scaling challenges and horizontal growth
26:11 - Outsourcing and managing remote teams
28:08 - E-commerce retention and lifetime value strategies
31:52 - Brand story and influencer marketing
33:41 - Target customer clarity and product differentiation
35:09 - Erik's family support and motivation during tough times
37:00 - Alex Hormozi's business tactics and personal habits
40:05 - Purposeful work and personal growth
41:42 - Reflections on money, goals, and life's true values
46:00 - Conversations on life, nature, and personal growth
50:35 - Lightning rounds
Topics:
#pinepollen #supplements #businessstrategy #ecommercetips
