When you want to learn how to do something, what do you do? That’s right, you go to YouTube. How-To or tutorial videos have become the way people learn how to do anything these days. When we think about growing a business, we immediately think about reaching more people and doing more sales – and that is still correct, but what about customer retention and satisfaction? Isn’t that an important factor as well? That is where having great tutorial videos comes into play. So why is having tutorial videos important for your business? That is what we will check in today’s Video Lion.