In this episode of Code & Conquer, Tobias interviews Marie Martens, co-founder of Tally Forms. They discuss the origin story of Tally, the challenges faced by bootstrapped startups, and the strategies they've implemented to grow their user base without a massive marketing budget. Marie shares valuable insights into their unique pricing model, the importance of customer support, and their vision for the future of Tally.
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Chapters
00:00 Introduction and Episode Setup
00:29 Meet Marie Martens: Founder of Tally Forms
01:16 The Birth of Tally: From Hotspot to Form Builder
03:45 Navigating a Competitive Market
05:31 Growing Tally: From Zero to Thousands of Users
08:04 The Free Tier Strategy
12:20 Customer Support Challenges
16:01 Building a Team and Scaling Up
18:23 Future Vision and Potential Risks
23:40 Achieving Financial Milestones
24:26 Navigating Business Growth
26:19 Profitability and Personal Milestones
27:48 Scaling Challenges and Strategies
32:36 Exploring New Marketing Strategies
34:38 SEO and Content Marketing Insights
36:27 Building in Public and Community Engagement
40:48 Target Audience and Market Focus
44:50 Final Thoughts and Advice for Indie Hackers
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Marie's Twitter: https://twitter.com/MarieMartens
Tally Forms: https://tally.so/
My own website: https://icebearlabs.com
You can find this podcast on: https://codeandconquer.fm
Find our product here: https://www.repodcasted.com/
