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In this episode we are joined by Trevor Butterworth, VP of Governance at Indicio to talk about the importance of good communication around a product and some tips on how you can improve your own messaging.  

Trevor's picks to learn more: 

Writing to Persuade, Trish Hall  

The Storytellers Secret, Carmine Gallo,   

Economical Writing, Third Edition: Thirty-Five Rules for Clear and Persuasive Prose (Chicago Guides to Writing, Editing, and Publishing) Part of: Chicago Guides to Writing, Editing, and Publishing (53 books) | by Deirdre Nansen McCloskey and Stephen T. Ziliak |  

The Reader Over Your Shoulder: A Handbook for Writers of English Prose by Robert Graves and Alan Hodge  | 21 Sep 2017  

Want Trevor to train your team? https://indicio.tech/product/workshop...