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With sports on our mind this Summer, I had the pleasure of interviewing @kellie fischer, CFO of the Texas Rangers, the 2023 World Series Baseball Champions on the potential and power of attitude.A long time ago a mentor said, “Make the CFO your friend,” and it stuck with me throughout my career.  My new friend, @kellie Fischer, shares the same attitude and spirit of collaboration, bringing synergy between marketing and finance.  CFO at the Rangers since 2005, Kellie has an impressive background not only working through tumultuous times there but also through celebrations/wins, a successful partnership with Globe Life and has had unique opportunity to oversee Finance, HR, IT and legal operations bringing an extraordinary perspective to understanding collaboration.3 key takeaways from the conversation

1. Be a joy to be around, your technical skills only go so far. Kellie talked deeply about the importance of attitude and how that matters when you are on a team.  Think about what that means to you and how you can better connect with others.
2. Are the CMO and CFO friends? Kellie spoke about collaboration and that you really can’t go far without having trust.  If you don’t have a great relationship between brand and finance – make that change because it is fundamental to you and your company’s success. 
3. Finance Stability is a brand differentiator.  When watching baseball, you may not think of financial terms apart from perhaps ticket prices. Kellie’s talk helped us appreciate how sound financial leadership is a differentiator in the marketplace.

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