Description

On this episode, I am chatting with Purvi Patel Albers, Partner at Haynes and Boone, and a top IP and brand protection lawyer who advises Fortune 500 companies on the management of their valuable brand investments.  Brands today can create more content faster than ever—but faster doesn’t always mean safer. Purvi and I will dive into how brands can protect creative assets while staying ahead in an AI-driven marketplace.Amongst her many accomplishments, Purvi has been highlighted by the World Trademark Review for her “sophisticated brand management skills” and her engaging personality brings a relatable, lively energy to this podcast, making complex brand and IP topics both accessible and entertaining.Three key aways from my conversation with Purvi Patel

1. Faster is not always safer: AI lets brands innovate at lightning speed—but faster doesn’t always mean safer. Trade dress, copyright, and social media safeguards are a must to protect creativity.
2. Personal brand counts: Purvi’s “vibey” energy shows that your authentic presence builds trust and credibility—whether you’re leading a team or managing a brand.
3. Learn and future-proof: Look to leading brands (and even Taylor Swift!) for IP protection strategies. A proactive mindset is key to thriving in a world of constant content creation and competitors at you heals.